NatureFit Inks Pact with Aditya Birla Wellness to Offer Alternative Health Solutions

Reportedly, it will be accessible to over 20 Lakh users enrolled in the ‘Active Health’ app and web-based platform by Aditya Birla Wellness, said NatureFit.

NatureFit, a leading healthtech platform specializing in holistic wellness solutions, has recently inked a partnership deal with Aditya Birla Wellness, the health and wellness division of the Aditya Birla Group.

This strategic partnership aims to provide alternative healthcare solutions to a wide audience through Aditya Birla Wellness’s Active Health app and website-based platform.

Reportedly, it will be accessible to over 20 Lakh users enrolled in the ‘Active Health’ app and web-based platform by Aditya Birla Wellness, said NatureFit.

Sharing thoughts, Avneet Bhatia, CEO and cofounder, NatureFit, said, “When a reputable entity like Aditya Birla Group embraces Ayush, it not only enhances credibility but also reinforces people's trust in these time-honoured remedies. We are delighted to witness the industry's recognition of the importance of Ayush in fostering well-being.”

NatureFit’s Offerings

NatureFit enhances Active Health’s current offerings by integrating ayurveda, yoga & unani, siddha, and homoeopathy (AYUSH) services, facilitating virtual and physical consultations with AYUSH-based doctors/practitioners.

The collaboration seeks to provide comprehensive wellness solutions, integrating modern and traditional healthcare, Prakriti Analysis (free health tools), and an e-commerce section dedicated to AYUSH products, personalized wellness plans, and expert consultations through the Active Health platform.

Moreover, this initiative also enables users to access a network of Ayush hospitals and information on Ayush insurance compatibility.

Users will receive personalized diet advice and gain access to a dedicated e-commerce section for natural healthcare products and immunity-boosting kits.

NatureFit's platform offers an extensive range of comprehensive health solutions and a diverse selection of over 10,000 natural products, including more than 150 organic/natural Ayurveda brands.

The platform includes dietary supplements, fitness essentials, herbal formulations, and nutritional support. With a goal to onboard over 30,000 doctors and more than 1,000 hospitals onto its Digital Health Platform, the company aims to further enhance healthcare availability and accessibility in India, it added.

Founded in 1988 by prominent industrialist Aditya Birla, Aditya Birla Wellness is the wellness division of the Aditya Birla Group. It has expanded its physical footprint with 1,474 branches across all businesses as of March 31, 2024. This expansion is strategically targeted at driving penetration into Tier III and Tier IV towns and reaching new customer segments.

Last year, Gurgaon-based Emoha, a personalized elder care service provider, joined forces with Aditya Birla Health Insurance to bolster eldercare services across the nation. Emoha and Aditya Birla Health Insurance aim to bridge this gap by extending personalized care solutions to group mediclaim policyholders.

This collaboration offers tailored senior care solutions to Aditya Birla Health Insurance's corporate clients and group mediclaim policyholders, expanding Emoha's reach to a broader audience. Through this collaboration, Emoha sought to extend its services, emphasizing the importance of independence and dignity for the elderly population.