Written by : Dr. Aishwarya Sarthe
July 10, 2023
Practo, an integrated healthcare company, has unveiled "Practo Plus Health Credits" as part of its Corporate Health Benefits (CHB) Program. This new offering aims to provide cashless outpatient department (OPD) healthcare services to employees of partnering companies by adding a fixed amount to their accounts.
With Practo Plus Health Credits, employees and their families can avail a wide range of services on the Practo platform, including in-clinic and online doctor consultations, diagnostic services, medicine delivery, and secondary care assistance. The initiative comes as a response to the increasing demand for more flexible corporate healthcare solutions, and it seeks to enhance Practo's CHB Program, which has been serving leading companies in sectors like IT, BFSI, retail, manufacturing, and automotive since 2020. The program is built on an integrated model in collaboration with insurers, offering OPD coverage through Practo's extensive network of doctors, clinics, hospitals, medicine delivery, and diagnostics.
Practo has already partnered with several mid to large-sized corporates across various industries, such as IT/ITes, BFSI, Pharma, and Clinical research sectors, to create customized health credit programs tailored to their specific needs. These programs have been successfully implemented in partnership with insurer partners.
Traditionally, organizations provided healthcare benefits to employees through insurance, mainly focused on hospitalization coverage. However, with around 62 percent of healthcare costs in India attributed to OPD expenses and the changing health requirements brought on by the pandemic, companies are now re-evaluating their healthcare offerings. Practo's Health Credits address this need for a wider cashless OPD network, providing higher convenience and flexibility to employees.
Shikha Saxena, Chief Business Officer of Practo Corporate, emphasized that the introduction of Health Credits marks a significant shift from the one-size-fits-all approach, allowing companies to tailor health plans to meet the unique needs of their employees. The focus is on preventive rather than curative treatment, enhancing healthcare accessibility by offering a higher degree of personalization.
Additionally, Practo Plus Health Credits adhere to the HIPAA compliance standards (The Health Insurance Portability and Accountability Act), ensuring the protection of sensitive data and providing a safe and secure platform for both employers and employees. This commitment to data security further strengthens Practo's dedication to delivering top-notch healthcare services to employees across various corporate sectors.