Orange Health Secures $12M Funding to Boost Diagnostic Reach

Existing investors such as Accel, General Catalyst, Bertelsmann India Investments, and Y Combinator also participated in this round.

Orange Health, a Bengaluru-based on-demand diagnostic services startup, raised $12 million (INR 101.5 Cr) in a funding round led by Amazon Smbhav Venture Fund.

Existing investors such as Accel, General Catalyst, Bertelsmann India Investments, and Y Combinator also participated in this round.

The fresh funds will fuel the startup’s efforts to expand its diagnostic capabilities, scale operations, and strengthen its presence in key cities. According to the company, this funding has raised its total capital to $47 million.

Orange Health plans to adopt an omnichannel approach to diagnostics by increasing its retail presence. The company currently operates eight collection centers and aims to expand to 30 by the end of 2024. It also plans to triple its phlebotomist (eMedic) workforce over the next year to meet the rising demand for quick and accurate diagnostics.

“The company is now going omnichannel, investing in building its retail presence with eight operational collection centers and plans to expand to 30 by year-end,” the founders of Orange Health Labs stated in a joint announcement.

“Additional investments include broadening our test menu, tripling our phlebotomist (eMedic) workforce within the next year, and establishing a new test facility to meet Bengaluru’s growing demand.”

The startup also intends to enhance its test offerings and establish a new laboratory in Bengaluru, designed to cater to the growing demand for high-quality diagnostics in the city.

Diagnostics Delivered in Six Hours

Founded in 2020 by Dhruv Gupta and Tarun Bhambra, Orange Health specializes in rapid, home-based diagnostics. The company provides sample collection services at home and promises results within six hours of collection.

Currently, it operates in major cities including Bengaluru, Hyderabad, Mumbai, and Delhi-NCR.

Orange Health claims to have conducted over a million tests since its inception and reports that it has tripled its growth in the past two years.

The company aims to double its growth rate in the coming year, leveraging its expanded facilities and workforce to improve service delivery.

“We are focused on building reliable and fast diagnostic services, whether at home or at our clinics, to deliver top-notch care to consumers. The six-hour turnaround time is an integral part of our mission to bring convenience to healthcare,” the startup noted.