Written by : Nikita Saha
August 29, 2024
This strategic initiative aims to enhance healthcare access across the state by leveraging digital technology to connect underserved communities with specialist doctors.
Online Chikitsa Mitra (OCM), a pioneering telemedicine-driven rural healthtech startup, has set its foot in the state of Rajasthan with the establishment of e-clinics in Jaipur, Jodhpur, Mount Abu, Udaipur, Jaisalmer, and other districts.
This strategic initiative aims to enhance healthcare access across the state by leveraging digital technology to connect underserved communities with specialist doctors.
The start-up's model connects patients with specialist doctors through a network of e-clinics established in local medical stores, managed by trained personnel using OCM’s digital platform.
This ensures timely consultations and expert care without requiring patients to travel long distances, often exceeding 50 kilometers.
Commenting on the expansion, Smriti Tandon, Co-founder, Online Chikitsa Mitra said, “Rajasthan, India’s largest state, faces urgent healthcare challenges which disproportionately impact women and children such as malnutrition, infant mortality, and anemia. We are committed to tackling these pressing issues head-on by expanding our services to provide affordable and accessible care. Our innovative model delivers specialist medical advice, follow-up care, and comprehensive treatment to the most underserved areas, greatly improving the health and well-being of the state’s most vulnerable communities.”
The expansion aligns with OCM’s broader mission to establish 100 e-clinics across India, promoting equitable access to quality healthcare.
With consultation costs starting as low as INR 50, OCM is poised to make a significant impact on healthcare accessibility in both urban and rural areas of Rajasthan.
Recently, the Rajasthan government announced a new policy aimed at promoting medical tourism, according to an official from the state's medical and health department.
The policy, 'Heal in Rajasthan,' is designed to position the state as a leader in the health sector and create significant opportunities for investment and employment.
The state is home to over 8,000 hospitals across both the government and private sectors, with more than 400 of these being multi-specialty or super-specialty institutions.
Additionally, Rajasthan has 35 medical colleges and 16 dental colleges, contributing to a well-trained pool of healthcare professionals.
Healthcare has been a core priority for the state, with over INR 27,000 Cr allocated in the recent budget, marking an increase from 7.4% to 8.2% compared to last year.