Written by : Jayati Dubey
April 29, 2024
Once the expert committee finalizes its recommendations, they will be forwarded to the Department of Pharmaceuticals (DoP) for further review.
The National Pharmaceutical Pricing Authority (NPPA) in India is currently developing a new pricing framework for medical devices, aiming to establish a unique mechanism tailored specifically for manufacturers within the country.
This initiative comes as there is currently no separate pricing framework dedicated to medical devices, with existing regulations often borrowing from those designed for pharmaceutical drugs.
The expert committee formed by the NPPA is diligently studying the pricing regulations employed by other countries to devise a distinct pricing mechanism suitable for India.
Recognizing the need for a framework tailored to the unique requirements of the Indian market, officials emphasize the importance of balancing consumer affordability with industry growth incentives.
Central to the proposed pricing policy is ensuring the availability and affordability of medical devices to consumers while fostering an environment conducive to industry growth.
The framework aims to strike a balance between these objectives, prioritizing fair competition based on product quality and value rather than inflated profit margins.
Once the expert committee finalizes its recommendations, they will be forwarded to the Department of Pharmaceuticals (DoP) for further review.
The DoP has established an empowered committee tasked with examining reforms in pricing for both drugs and medical devices.
These efforts reflect the government's commitment to enhancing pricing regulations in the healthcare sector to benefit both consumers and industry stakeholders.
Rajiv Nath, the forum coordinator for the Association of Indian Medical Device Industry (AiMeD), emphasizes the importance of promoting fair marketing practices based on product quality and value, not pushing products with high profit margins.
"For a while now, we've been asking for rules that stop companies from artificially raising prices on medical device labels. This practice hurts honest manufacturers and marketing companies. Instead, we want fair competition based on the real value of the products, not inflated prices," he said.
The Indian medical devices market is currently estimated at $11 billion and is projected to expand significantly, reaching $50 billion by 2025.
This growth underscores the importance of establishing effective pricing mechanisms that support market accessibility, affordability, and sustainable industry growth.
The NPPA's efforts to develop a new pricing framework for medical devices signify a proactive approach toward addressing the unique challenges and opportunities within India's healthcare sector.
By prioritizing consumer affordability, industry growth, and fair competition, the proposed framework aims to create a conducive environment for the development and accessibility of medical devices in the country.
Through collaborative efforts between regulatory authorities, industry stakeholders, and advocacy groups, India seeks to establish robust pricing regulations that align with its healthcare objectives and market dynamics.
Just days back, the Ministry of Chemicals and Fertilizers announced the expansion of the committee tasked with examining pricing reforms for drugs and medical devices.
The move comes in response to a circular issued by the Ministry, admitting various industry bodies into the committee, as reported by officials.
In another development, AiMeD set ambitious goals to triple the country's exports of medical devices to Russia within the next five years through collaborative efforts between the two nations.
This initiative follows a recent online meeting where representatives from both countries explored opportunities for manufacturing and marketing life-saving medical equipment and devices.