Written by : Jayati Dubey
August 23, 2023
This partnership positions Kenko Health to broaden its influence and meet the needs of its valued clientele by providing a diverse range of essential medical products, wellness commodities, and cutting-edge healthcare devices.
This transformative alliance aims to cover an extensive range of over 20,000 postal codes, ensuring the widespread availability of quality healthcare products and services.
The timing of the partnership is particularly pertinent, given the increasing demand for accessible and cost-effective healthcare essentials. Kenko Health and Tata 1mg have come together to address this pressing need comprehensively.
Through their dynamic partnership, Kenko Health is poised to expand its reach and cater to its esteemed clientele by offering an extensive array of essential medical products, wellness items, and state-of-the-art healthcare devices from Shoho - The Kenko Store.
The partnership capitalises on Tata 1mg's expansive supply chain, which spans across more than 20,000 postal codes. This strategic advantage will enable Kenko Health to ensure the efficient and timely delivery of healthcare products and services, thereby enhancing customer satisfaction and convenience.
Nikhil Behera, head of Business Operations at Kenko Health, said, "We are thrilled to announce our collaboration with Tata 1mg, a significant stride towards our vision of making healthcare universally accessible. By synergising Kenko Health's industry expertise with Tata 1mg's extensive delivery network, covering a vast expanse of 20,000+ postal codes, we are confident in our ability to cater seamlessly to our customers' needs."
Ambareesh Mandelia, senior VP & head of Corporate Health & Wellness at Tata 1mg, also affirmed, "Our mission at Tata 1mg is to ensure that high-quality healthcare products are not only accessible but also affordable to every individual across the nation. This partnership with Kenko Health perfectly aligns with our goal, and we are excited to extend our services to their valued customers."
Mandelia further highlighted the potential of the partnership in enhancing healthcare accessibility, affordability, and overall well-being for millions of individuals and families.
"This collaboration harnesses the strengths and unique selling points of both companies to bring positive changes to the healthcare landscape. It promotes the idea of a healthier and happier nation, where quality healthcare is the right of all citizens," he added.
Situated in Gurugram, India, Tata 1mg, formerly known as 1mg, operates as a healthcare platform offering an array of services such as e-pharmacy, diagnostics, virtual consultations, and health-related content. The company's inception took place in April 2015, a venture initiated by Prashant Tandon, Gaurav Agarwal, and Vikas Chauhan.
Founded in 2019 by Aniruddha Sen and Dhiraj Goel, Kenko provides a subscription-based service that covers healthcare expenses across OPD and hospitalisation. As part of its OPD coverage, Kenko covers the costs of doctor visits, medicine expenses, diagnostic tests, and more.
These have been designed for middle-income households in Tier-II cities, where health insurance coverage continues to be low. The startup offers monthly payments, instant benefits, comprehensive coverage, and competitive pricing.