Healthtech Startup Fitterfly & Ascensia Diabetes Care Partners to Improve Diabetes Management

Under the collaboration, Ascensia will integrate its Bluetooth-enabled contour plus elite glucometer into Fitterfly's diabetes program kits and Fitterfly app

Fitterfly, a leading Indian startup in diabetes management, has partnered with Ascensia Diabetes Care, a global pioneer in innovative diabetes solutions to improve diabetes management in the country.

Under the collaboration, Ascensia will integrate its Bluetooth-enabled contour plus elite glucometer into Fitterfly's diabetes program kits and Fitterfly app, making it accessible for program members to monitor their glucose and manage their diabetes.

On this partnership, Dr Arbinder Singal, CEO & cofounder of Fitterfly Healthtech, said, "Our collaboration with Ascensia perfectly aligns with our shared vision of making diabetes management simple and effective. It means our members get top-notch glucometers and seamless bluetooth integration with the Fitterfly app, along with our expert coaching."

The Fitterfly app offers health and wellness coaching and blood sugar tracking via the contour plus elite glucometer.

Additionally, the bluetooth integration provides valuable health insights, aligning with Ascensia's goal to simplify and enhance diabetes management.

Albertraj Balraj, country head and director at Ascensia Diabetes Care India, said, "We at Ascensia Diabetes Care constantly strive to empower people living with diabetes through innovative solutions that simplify and improve their lives. This resonates well with our association with Fitterfly. Our Contour Plus Elite glucometer and Fitterfly's comprehensive diabetes care program are aimed at providing more meaningful solutions in managing diabetes."

Established in 2016, Ascensia Diabetes Care is a global company focused entirely on helping people with diabetes. Their mission is to empower those living with diabetes through advanced solutions that improve their lives

Fitterfly’s Recent Initiatives

Last month, the Mumbai-based healthtech startup, in partnership with Google Cloud, launched an AI feature, Fitterfly Klik. This assists diabetic and NCD patients in tracking and analyzing their meals efficiently.

Fitterfly Klik further utilizes AI computer vision paired with the Fitterfly Nutrition Database, which includes over 37,000 Indian foods, to recognize, analyze, and break down meals.

In January, the startup launched another AI tool called JEDi. The AI-enabled conversational coaching system is specifically designed to address the growing healthcare challenges in India. It operates on a hybrid architecture, combining rule-based Natural Language Processing (NLP) on an Expert system foundation with large language models.

Recently, Fitterfly launched FitHeart, a personalized program designed to enhance heart health. The program has been designed based on the American Heart Association Life's Essential Eight guidelines for individual users as well as for corporate entities and insurance providers.

Founded in 2016 by Dr Arbinder Singal and Shailesh Gupta, the Mumbai-based startup specializes in digital therapeutic programs for managing diabetes, obesity, and heart disease. The startup aims to improve metabolic health by focusing on conditions such as prediabetes, diabetes, obesity, hypertension, and heart disease.