Written by : Dr. Aishwarya Sarthe
August 6, 2024
This move aims to cater to a diverse range of clients, including academic and research organizations, life sciences industries, and public health agencies.
Mumbai-based Clirnet, a digital healthcare platform, has introduced a new business division dedicated to publishing medical and scientific content and providing market research services.
This move aims to cater to a diverse range of clients, including academic and research organizations, life sciences industries, and public health agencies.
Saurav Kasera, cofounder of Clirnet, said, “With the launch of our new business division, we are set to set new benchmarks in medical and scientific content publishing and its use of market research. Our comprehensive approach, leveraging technology and domain expertise, will provide unparalleled value to our clients globally.”
Furthermore, the division will build on Clirnet’s expertise in scientific content generation, ensuring high standards of quality and accuracy. It will also focus on understanding regulatory requirements and delivering high-quality content within tight deadlines.
The platform serves over 550,000 doctors globally, providing access to over 1,000,000 multimedia articles across 30+ specialties.
A significant challenge in medical and clinical content projects is the potential for failure due to poorly understood requirements. Clirnet addresses this issue with its proprietary InsightFirst Prototyping model.
This framework involves deep requirement validation, detailed prototyping, and an iterative feedback loop to ensure that projects meet client expectations. The approach aims to provide a robust solution for high-quality and reliable content delivery.
According to the company, Abhinav Bhargav will lead the new division and bring over 17 years of experience in business management, sales, marketing, and account management.
Additionally, the new division will also leverage Clirnet’s ability to conduct extensive market research across its global network of healthcare professionals in Asia and Africa.
This will enable the collection and analysis of valuable insights to support informed decision-making and strategic planning for clients.
In recent developments, Clirnet launched DocTube, an innovative public health content platform centered on video-based information. DocTube aims to deliver dependable medical content to the Indian population, enhancing patient health outcomes.