Caregiving Tech Startup LegUp Bags INR 2 Cr Pre-Seed Funding

LegUp plans to use the funding to enhance its technology and operations, as well as develop and launch two mobile applications. One app will allow users to book caregiving services directly, while the other will help caregivers find jobs and manage work-related concerns.

Bengaluru-based caregiving tech startup LegUp has secured INR 2 Cr (~$250,000) in pre-seed funding from Bluebridge Capital.

This marks the company’s first fundraising round since its inception in May 2024, having operated as a bootstrapped venture until now.

LegUp plans to use the funding to enhance its technology and operations, as well as develop and launch two mobile applications. One app will allow users to book caregiving services directly, while the other will help caregivers find jobs and manage work-related concerns.

The startup offers caregiving services for baby care and elder care, including Japa Nannies, babysitters, and elderly homecare attendants. It has onboarded over 10,000 verified and trained caregivers and is experiencing 40% month-over-month revenue growth.

Speaking about the funding, Ananthu V, Co-Founder of LegUp, said, “We are elated to announce LegUp’s maiden pre-seed funding powered by BlueBridge Capital – a pivotal milestone in our journey of positively transforming the fragmented and unstructured caregiving services landscape.”

“Our pre-seed funding comes just at the right time when we have successfully established our platform-market fit, post helping 500+ families navigate their diverse caregiving challenges, and showcased our platform’s transformative potential, especially in terms of formalization of India’s caregiving economy. The surge of nuclear families in India in the recent past has necessitated a new and revolutionary approach to reshape caregiving, and that’s exactly what we at LegUp are enabling, combining our tech-driven approach with human empathy, expertise and trust. As we continue to expand our services, geographical footprint and the trusted LegUp caregivers’ network, and launch new verticals such as geriatric care and concierge services, we are poised to cater to the evolving needs of both urban and semi-urban families, addressing the unique challenges of various demographics, while ensuring optimal comfort, dignity and peace of mind for every individual we serve along the way,” Jerin Mathew and Mahesh Narayanan MS, Co-Founders of LegUp added.

India’s childcare services sector is projected to generate over $25.8 billion in revenue by 2030, with a 5% CAGR. The elderly care market, valued at $7 billion, is expected to grow to $50 billion in the same period. According to the International Labour Organization, increased investment in India’s care economy could create 11 million jobs.

LegUp, currently operating in Bengaluru, reports a monthly recurring revenue (MRR) of INR 22 lakh and aims to reach INR 15 Cr in annual revenue in the next fiscal year. The company plans to expand into Hyderabad, Mumbai, Pune, and Delhi by the end of 2025 and onboard over 1 lakh caregivers. It is also preparing for another funding round within the year.

The startup facilitates caregiver bookings via its website and plans to introduce a subscription model for long-term caregiving solutions. With strong customer ratings and a focus on reliability, LegUp aims to set new industry benchmarks in caregiving services.

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